Texas Ranch Experience buys large Texas ranches and restores the native habitat on them, then resells them as family ranches. Texas is hot and when out touring the ranches that are for sale, the hats being worn by the team would get very sweaty and discolor, which poorly represented the brand. The solution was to use a specialty hat made for golfers that does not discolor. The hat was considerably more expensive but because of its comfort and the fact that it still looks new even after very significant use, the hats have lasted more than 4x longer than a typical hat, making them effectively half as expensive as an ordinary promotional grade hat.
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